Working Mother: Web Site Redesign
Working Mother magazine is a national magazine for career-committed mothers. WorkingMother.com gives working mothers home and work advice, solutions, and ideas.
The previous site was outdated both in style and usability. Working alongside the edit and sales teams, I architected the site to be more modern and user-friendly. I wanted to create pause points throughout the site; so I introduced a staggered layout of small pieces of content broken up by larger callouts. This made for a better viewing experience.
The deliverables were created with Sketch, Abode Photoshop and Adobe Illustrator. Prototyped in InVision.