Passport Luxury Guides: Site Design

Passport Luxury Guides provides the best Winter Park, Florida has to offer. From the hottest dinning spots to the trendiest boutiques, you’ll find everything in this guide.

The team at Passport Luxury Guides needed to revamp their web site to be more flexible and accommodate online fulfillments. When I met with the owner, she had a clear idea of what she wanted but needed someone to execute it. We quickly came up with a strategy plan for the site. The main goals were to add a way for advertisers to pay for placements online, create a directory for visitors to use and create a sense of upscale to the product.

The direction of Passport Luxury Guides is clean and modern. Ample white space is used to help visitors scan through the content. Recently I have been designing long-form editorials to enhance the visitor’s time on the site, such as Central Florida’s Top Chefs, and Home Design.

The deliverables were created with Sketch, Abode Photoshop and Adobe Illustrator. Prototyped in InVision.